I have described myself in the past as a graphic designer, a print and digital designer. I have recently settled to say digital designer because it is something that people understand a bit more, and also because I also do websites, so I didn’t want to provide a too long title.
Here are a few facts about my role as a digital designer
I still do print design
I design reports and event material that are meant to be printed, but can also be used as digital. The need for print design has declined a lot but it is still needed. I can help you create print-ready artwork for your events or annual reports, or anything else. Just let me know what you need!
I love working on campaigns
Quite often, a customer would need a series of designed assets for a particular moment, event or campaign. This means I work on an overall look and feel, that still respect the brand, and then work on separate assets, to create a cohesive bundle of deliverables. Seeing everything as a package is so satisfying!
This is more than just making something pretty
As a designer, my role is to ensure that your call to action stands out, that your brand is recognisable. I like to provide suggestions when I believe something could be described visually rather than with words. I also enjoy coming up with infographics to explain concepts.